Fashion East just announced its bumper SS25 line-up, plus more fashion news

The iconic incubator is bringing fresh talent to London Fashion Week

August 302024

Over the course of 20 years, Fashion East has seen huge names like Kim Jones, Jonathan Anderson, Martine Rose and Grace Wales Bonner come through its doors, and now Lulu Kennedy’s fashion incubator has just announced a fresh new set of talent for its next show. During September’s London Fashion Week, Fashion East will be upping its support to five designers from last season’s three, with the help of its long-standing partnership with Nike, heading to its usual spot in the Old Truman Brewery on Brick Lane.

After sending a bunch of himbos in STEM down the runway last season, Olly Shinder will return to the catwalk for SS25, alongside newcomers LOUTRE and Nuba. Founded by designer Pia Schiele, LOUTRE’s laid back, gritty style is heavily inspired by skate culture, while the menswear brand Nuba is Cameron Williams and Jebi Labembika’s ode to both south London and their African and Caribbean roots. Elsewhere, SOS SKYN returns with its “lo-fi couture” art-infused ready-to-wear, and new face Kitty Shukman arrives with her futuristic take on footwear.

Fashion East SS25 takes place on Friday, September 13 during London Fashion Week

In other fashion news this week, as Lila Moss was unveiled as the new face of Burberry, we caught up with the ascendent model about shooting in the Lake District, reading Sally Rooney, and her mum’s iconic campaigns; Tom Ford celebrated his 63rd birthday, so we looked back at his steamy, ten-year tenure at the house of Gucci; plus, Calvin Klein once again enlisted the help of Jeremy Allen White for another internet-breaking underwear campaign.

Elsewhere, the booked and busy Alex Consani bagged another starring role, this time in UGG’s brand new AW24 campaign; we caught up with French designer Louis-Gabriel Nouchi about creating custom couture for 150 dancers in the Paralympics opening ceremony; and photographer El Hogg headed to this year’s Notting Hill Carnival to capture all the best looks. For everything else you might’ve missed, click through the gallery below.

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Courtesy of Balenciaga

BALENCIAGA’S ACTRESS ROUNDTABLE

Following on from its Rodeo Bag campaign earlier this year, Balenciaga is continuing the tradition of famous women sitting down not doing much at all with its new Bel Air Bag campaign. The brand new handbag is modelled by house faves Michelle Yeoh, Isabelle Huppert and Naomi Watts, with Watts and Yeoh sporting some very charismatic wigs. To see the latest from Balenciaga, head here.

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Courtesy of Versace

VERSACE BAGS NINGNING

Elsewhere, Versace has tapped NINGNING of the K-pop group aespa for its own Kleo bag campaign. The label’s global ambassador is shot by photographer Mok Jung Wook in a series of intimate portraits that also feature pieces from the brand’s AW24 offering. To check out the full collection, head here.

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Courtesy of Jimmy Choo

JIMMY CHOOSES WINONA

Winona Ryder is back in her fashion bag after Jimmy Choo bagged her for its latest campaign. Lensed by Ezra Petronio, the new images are inspired by the pared-back 90s style, of which Ryder was a figurehead. “Winona is iconic in her style and her acting,” said creative director Sandra Choi. “Her films and her aesthetic are symbolic of the decade that shaped Jimmy Choo’s early years as a brand.” To discover the rest of the AW24 collection, head here.

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Courtesy of Nike

NAOMI’S STYLE SMASH

AMBUSH creative director Yoon Ahn has once again teamed up with Nike Women for a brand new tennis collection. Featuring new takes on old school tennis looks, Ahn was also tasked to create two custom looks for Naomi Osaka for her return to the US Open this week. Click here to check out the full campaign, and head here to shop the latest from Nike.

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Courtesy of the Fashion and Textile Museum, London

THE BIG BOOK OF BIBA

Following the success of the Biba exhibition at London’s Fashion and Textile Museum, a new book dedicated to the 70s brand is being released. Biba: The Fashion Brand That Defined A Generation by label founder Barbara Hulanicki will feature photographs by Helmut Newton, Brian Duffy and Sarah Moon, plus never-before-seen items from Hulanicki’s personal archive. Arriving on September 10, click here to pre-order from publisher Yale.

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