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Tyler, The Creator recently criticised the trend of white rappers making ‘meme records’, but the gimmick is more successful than ever
Aug 19, 2024
Her kooky dancing style was met with widespread derision and criticism. Was it all part of an elaborate prank? Was she trying to destroy the Olympics from within? Or is she just kind of goofy?
Aug 12, 2024
Whether it’s Donald Trump’s much-memed assassination attempt, Prada’s SS25 show or Harmony Korine’s latest film, culture is beginning to feel a lot like some elaborate TV plot
Jul 25, 2024
Was it Kamala Harris? LinkedIn influencers? The weather? Was it you, personally? We investigate the demise of the season’s hottest trend
Jul 24, 2024
Young people across the country are re-adopting the flag via souvenir shop cast-offs, but there might be more to the trend than just taking the piss
Jul 23, 2024
Shitposting-style tattoos are the latest trend, birthed from a chronically digital upbringing that has landed Gen Z with a meta-ironic internet persona and an absurdist, self-referential style of humour
Can you tell your Skibidi from your Gyatt? What was once a niche obsession has gone mainstream and irreversibly warped the way people speak online
Jun 25, 2024
Much sad
May 24, 2024
With infinite access to music online, users are making connections between artists and bands that have little in common
Apr 10, 2024
The AI-generated trend is going viral on socials – here’s how to try it for yourself
Mar 26, 2024
From emojis to coquettes and Hello Kitty, cute’s transformative potential is shaping how we see ourselves both on and off-screen
Feb 09, 2024
From the canthal tilt filter to mewing and mogging, looksmaxxing has gone viral on social platforms as young people adopt increasingly black-pilled ways to enhance their physical gains
Dec 29, 2023
In episode six, we’re joined by Alex Quicho to explore the predator vs prey dynamics spilling across our feeds through girl-coded memes and viral TikTok filters
Dec 08, 2023
In the wake of her death, Alim Kheraj writes a tribute to the Cock Destroyers and the late, great Sophie Anderson
Dec 05, 2023
At a sad time like this, laughter really is the best medicine
Nov 30, 2023