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Terminology like ‘science-backed’ and ‘clinically proven’ have become popular with beauty brands. But with barely any legal regulation around the language, are we being duped by science-washing?
Aug 22, 2024
Why do we make drastic hair decisions when we feel emotional? And why can haircuts often make us feel emotional? We investigate.
Oct 05, 2023
Meet the mother of all cannabinoids
Nov 03, 2021
Is it post-pandemic indulgence or a wish to reconnect to the natural world? Gold-based beauty has a rich history and surprising benefits
Oct 04, 2021
‘Cellular beauty’ is a science-based trend driven by healthcare professionals, reframing the anti-aging marketing of the beauty business
Sep 29, 2021
