Jude Bellingham is on loan to Louis Vuitton

The Real Madrid star just bagged his first major campaign… plus more fashion news you missed

August 162024

English football’s golden boy Jude Bellingham has just been revealed as the newest face of Louis Vuitton’s men’s line, in a move the French house is calling “a union between style and sportsmanship”. Dropping the news this morning on Instagram, the 21-year-old footballer is only a “friend of the house” rather than a fully-fledged ambassador, but this only means that he’s probably not locked in a strict contract, and can step out in other brands as well. Despite this small detail, a Gabriel Moses-lensed campaign has accompanied the announcement, with the Real Madrid star wearing some sharp suits and a monogrammed jacket from Pharrell’s most recent Paris Fashion Week show.

Speaking of the boss, the creative director was also pretty over the moon about bagging Bellingham, and wrote a glowing review of his new LV signing. “I’m excited to welcome Jude to the House,” said Pharrell. “His charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” Bellingham also echoed that elation in a newly released campaign video, adding that he’s “always wanted to wear all the newest Louis Vuitton stuff. You watch it in the music videos and on the runway, and you always hope that one day you can put it on.”

Check out the full campaign video below.

In other fashion news this week, it’s a bad time to be an emo in America, as a high school in El Paso tried to ban its students from wearing all black fits; demure culture claimed its latest victim as Julia Fox hit the streets of NY in a lily-white, virginal Gap dress; fashion fans hid their faces and stared into the distance as Paris street style entered its incognito era; MSCHF dropped Schrödinger’s cow, a brand new philosophical fashion experiment; we met the sneaker-obsessed designer behind Sha’Carri Richardson’s Olympics corset; plus, writer Thom Waite investigated the universal appeal of viral Roblox game Dress To Impress, and got a little bit addicted in the process. For everything else you might’ve missed, click through the gallery below.

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Courtesy of Masha Popova

MASHA POPOVA IS TICKLED PINK

British pop star PinkPantheress has just scored another fashion gig, as she takes a starring role in Masha Popova’s AW24 campaign. Shot by photographer Zach Apo-Tsang, it’s a savvy collab that purposefully draws a link between Pink’s Depop-coded personal style and Popova’s 2010s-inspired, Skins-referencing collection. Head here to shop the latest from the brand.

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Courtesy of Palace

PALACE BAGS BERGHAUS

Palace has just dropped its latest collab, and this time it’s the turn of iconic hiking brand Berghaus. The capsule features technical jackets, two-tone fleeces, and ear-warmer caps, and heavily leans into the outdoor brand’s 1990s heyday with acid yellow colourways and Aztec-style detailing. The collection drops today, in-store and online here.

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Courtesy of Cos

CHARLIE SHOPS AT COS

Actor Christopher Abbott – who you might recognise as Marnie’s boyfriend Charlie from Lena Dunham’s Girls – has just been revealed as the new face of Cos’s AW24 campaign. Lounging in the label’s minimalist pieces, Abbott shares the stage with fellow actor Colman Domingo and supermodel Mariacarla Boscono, who also star in the Karim Sadli-shot campaign. To shop the latest from Cos, head here.

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Courtesy of Marc Jacobs

SUPERMARC

Marc Jacobs is continuing the 40th anniversary celebrations of his eponymous brand by teaming up with Kenzo creative director Nigo. The pair have collaborated on a new edition of Jacob’s archival Superman jumper, originally released as part of the designer’s 1990 menswear collection. The alpaca wool sweater is available in select stores and at marcjacobs.com.

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